Tomorrow, October 26, groups in more than 20 countries are joining the 2nd #BoycottPuma Global Day of Action.
Puma is the main sponsor of the Israel Football Association, which includes teams in illegal Israeli settlements pushing Palestinian families off their land.
Puma continues to claim a “devotion to universal equality” and talks about the values of the “Puma Family.”
Israel’s expanding illegal settlements have a devasting impact on Palestinian families.
Tell Puma: I won’t be part of #PumaFam while Puma supports Israel’s assaults on Palestinian families
Israel’s military occupation expels Palestinian families, including children, from their homes to give way for these settlements. Its apartheid walls and military checkpoints separate families from their land and from each other. Israel’s home demolitions and forced evictions cause Palestinian families to live in a constant state of terror.
Do You Own Puma Sportswear? Join #RebrandPuma!
Supporters of Palestinian human rights who purchased Puma gear before Puma’s sponsorship deal with the IFA have been "rebranding" their Puma clothing, shoes, hats and bags. By writing “Boycott” over the Puma logo, they are advertising their support the call from Palestinian athletes. Join them!
Puma's image is its most treasured asset.
Let Puma know on Twitter, Facebook and Instagram that you support the call from Palestinian athletes to #BoycottPuma.